Studio

The Colour Club (also known as TCC Studio, The Colour Club Studio, TCC). A creative club for brands people gather around.

Clubhouses in Sydney and Byron Bay, New South Wales. Working with clients across Australia and internationally.

Email hi@thecolourclub.com.au · Phone +61 413 947 355 · Instagram @thecolourclubstudio

What we make

  1. 01StrategyBrand strategy, naming, competitor analysis, creative consultation, concept development
  2. 02IdentityBrand & identity design, art direction, illustration, campaign design
  3. 03Packaging & ProductPackaging design, product design, print & publishing, production management
  4. 04SpatialSpatial & signage design, wayfinding, experience design
  5. 05DigitalWeb design, digital design & development, UX & UI design, motion

Services

  1. 01Brand strategy & Health CheckEvery project starts with the thinking. We work out what your brand stands for, who it’s for and how it should sound — then design from there. For a defined first step, start with a Brand Health Check.
  2. 02Brand identity & namingNames, logos, type, colour, illustration and voice — designed as one world, so the brand feels the same on the street front, the menu, the bottle and the screen.
  3. 03Packaging designLabels, bottles, boxes and takeaway — packaging that sells the story in a few seconds and holds up in production. From a single SKU to a full range.
  4. 04Signage & spatialThe brand in the room: shopfronts, menus on the wall, wayfinding and the details guests touch. We work alongside interior architects and designers from concept to install.
  5. 05Websites & digitalWebsites, social and motion that carry the brand online — fast, easy to update, and built to bring people through the door or to the checkout.

Sectors

  1. 01Restaurants & cafésNames, identities, signage, menus, packaging and websites for places people eat, drink and gather — designed as one world, from the street front to the takeaway bag.
  2. 02Hospitality groupsFor groups opening a new concept or growing one across sites: a brand that’s distinctive at the first venue and easy to run at the tenth.
  3. 03Drinks & distilleriesSpirits and soft drinks with a story worth pouring. Brand strategy, identity, labels and bottles, and the cellar door — Willing Distillery is where to start.
  4. 04Food & consumer brandsPantry, snacks, honey, skincare and performance products — brands that are honest about what’s inside and impossible to miss on the shelf.
  5. 05Property & placesResidential, workplace and education projects — brand identities, wayfinding and environmental graphics made with the architects and interior designers shaping the space.
  6. 06PublishingBooks, reports and editorial systems designed to be read — clear structure, considered type and a visual language that carries the ideas.

Locations

  1. 01SydneyThe Colour Club started in Sydney. We’ve branded venues from Darling Square to Martin Place — restaurants, cafés, drinks and food brands, and the places around them.
  2. 02Byron Bay & Northern RiversOur second studio is in Byron Bay — close to the region’s cafés, restaurants, producers and makers. Strategy-led branding, packaging and signage, with the same small senior team as Sydney.

Members

  1. 01Willing DistillerySpirits / FMCG. Willing Distillery — handcrafted spirits made in Darwin. Brand strategy, identity, packaging and signage by The Colour Club. What we made: brand strategy, brand identity, packaging design, copywriting, digital design, signage, illustration, campaign.
  2. 02Dopa DonburiHospitality. DOPA Donburi — restaurant identity, signage, packaging and illustration for a Japanese donburi bar in Darling Square, Sydney. Featured in It’s Nice That. What we made: brand identity, packaging design, creative direction, signage, website design, digital design, illustration.
  3. 03SUB:3 RunningPerformance / FMCG. SUB:3 Running — brand identity, packaging and motion built around the sub-three-hour marathon. Performance nutrition branding by The Colour Club. What we made: brand identity, digital design, packaging, motion design, print.
  4. 04GellaFrendaHospitality. GellaFrenda — heritage Italian, everyday Australian. Restaurant identity, packaging, signage and illustration by The Colour Club. What we made: brand identity, packaging design, creative direction, illustration, signage.
  5. 05The Worthy LeaderPublishing / Culture. The Worthy Leader — book design and a modular visual system for eight stages of leadership. Publishing design by The Colour Club. What we made: brand identity, packaging, print.
  6. 06TsukiyoHospitality. Tsukiyo — Osaka street food under the neon moon, in Sydney. Naming, brand identity, packaging and signage. Featured on BP&O. What we made: naming, brand identity, packaging design, creative direction, signage.
  7. 07Our Boy RoyHospitality. Our Boy Roy, Adelaide — a neighbourhood deli, big on cheer. Naming, brand identity, packaging and signage by The Colour Club. What we made: naming, brand identity, packaging design, creative direction, digital design, signage, print collateral, illustration.
  8. 08RadsArchitecture & interiors. A brand for RADS, a South Australian architecture and interiors studio. What we made: brand identity, website design, print collateral.
  9. 09Microsoft Technology CentreWorkplace / Place. Microsoft Technology Centre, Martin Place — signage and wayfinding with interior architects Tom Mark Henry. By The Colour Club. What we made: creative direction, wayfinding signage.
  10. 10Lucky BoyHospitality / QSR. Lucky Boy — good fortune, to go. A Chinese takeaway reimagined for Sydney: naming, brand identity, packaging and illustration by The Colour Club. What we made: naming, brand identity, packaging design, creative direction, illustration.
  11. 11AdelaProperty / Place. Adela, Burwood — boutique apartment branding for Aoyuan International: identity, illustration, collateral and art direction. What we made: brand identity, digital design, packaging, motion design, print.
  12. 12AoGCWayfinding / Place. Academy of Global Competency, Knox Grammar — values-driven signage and wayfinding with Tom Mark Henry. By The Colour Club. What we made: brand identity, creative direction, signage design, spatial design.
  13. 13Fish FishHospitality / QSR. Fish Fish — Aussie fish & chips with a wink. Fish & chips brand identity, packaging, signage and illustration by The Colour Club. What we made: brand identity, packaging design, creative direction, signage, illustration.
  14. 14MacabalmSkincare / FMCG. Macabalm — macadamia skincare founded by Pia Miller. Brand identity, packaging, website and campaign by The Colour Club. What we made: brand identity, packaging design, website design, creative direction, art direction, digital design, campaign, print collateral.
  15. 15MesaProperty / Place. MESA, Hurstville — masterplanned living with a street-food soul. Property branding, collateral and Snack Street precinct identity. What we made: brand identity, digital design, packaging, motion design, print.
  16. 16Real Good HoneyHoney / FMCG. Real Good Honey — naming, identity, proprietary bottle design and campaign for 100% honest Australian honey. By The Colour Club. What we made: brand strategy, naming, brand identity, packaging design, creative direction, digital design, campaign, print collateral.
  17. 17Bistro NidoHospitality. An identity for Bistro Nido: a bold wordmark, characters drawn mid-meal, and a red and brown pattern carried across menus, coasters, napkins and matchbooks. What we made: brand identity, illustration, print collateral.
  18. 18Iced Tea LoveBeverage / FMCG. A bottled iced tea range for Dopa Donburi: green tea, lychee and raspberry, each in its own colour. What we made: packaging design, illustration.
  19. 19King BrownConstruction. An identity for King Brown Concreting Solutions built to work on site. What we made: brand identity, signage, workwear, vehicle livery.
  20. 20Mochi MochiFood / FMCG. Mochi Mochi is Dopa Donburi’s frozen daifuku: matcha, mango soy and strawberry cream. What we made: brand identity, packaging design, illustration.
  21. 21Rare By NatureProduct / FMCG. Identity and packaging for Rare By Nature, skincare made from single-origin Australian ingredients. What we made: brand identity, packaging design, print collateral.
  22. 22YAMMYFootwear / Consumer product. Brand identity and launch campaign for YAMMY boxing boots. What we made: brand identity, campaign, packaging design.

Guests

  1. 01Andrew YeeIllustration — DOPA
  2. 02Tom Mark HenryInterior architecture — AoGC, Microsoft
  3. 03Matt WoodsInterior design — GellaFrenda
  4. 04Nick CumminsBrand ambassador — Real Good Honey

Mentioned in

  1. 01It’s Nice ThatDOPA
  2. 02The Brand IdentityInterview with Nick Mitchell
  3. 03The Brand IdentityDOPA
  4. 04The Brand IdentityAoGC
  5. 05BP&OTsukiyo
  6. 06VisuelleDOPA
  7. 07Fonts In UseAdela
  8. 08The Brand IdentityAdela
  9. 09The Brand IdentityRare By Nature
  10. 10The Brand IdentityThe Worthy Leader
  11. 11The Brand IdentityDulwich Butchery
  12. 12The Brand IdentityShorty’s
  13. 13The Brand IdentityEast Village Sydney
  14. 14The Brand IdentityVillage Wine
  15. 15The Brand IdentityEat Furniture
  16. 16The Brand IdentityDOPA in “8 restaurant identities that put the fine in fine dining”
  17. 17The Design BlogTsukiyo
  18. 18ArchitectureAUDOPA, Eat Drink Design Awards coverage
  19. 19Packaging NewsPooch Pack, AGDA Awards coverage
  20. 20Brand ArchiveTsukiyo

Awards

Eat Drink Design Awards — DOPA — Winner, Best Identity Design.

Eat Drink Design Awards — GellaFrenda — Shortlist, Best Identity Design.

Eat Drink Design Awards — Our Boy Roy — Shortlist, Best Identity Design.

Best Design Awards — Fish Fish — Silver, Small Brand Identity.

Best Design Awards — GellaFrenda — Finalist, Small Brand Identity.

Best Design Awards — DOPA — Finalist, Small Brand Identity.

Best Design Awards — Rare By Nature — Bronze, Packaging.

Best Design Awards — Pooch Pack — Finalist, Packaging.

Best Design Awards — The Worthy Leader — Finalist, Editorial & Books.

Best Design Awards — Shorty’s — Silver, Small Brand Identity.

Best Design Awards — Dulwich Butchery — Finalist, Small Brand Identity.

Best Design Awards — Eat Furniture — Finalist, Small Brand Identity.

Best Design Awards — Macamilk — Finalist, Packaging.

AGDA Design Awards — Lucky Boy — Merit, Corporate Identity.

AGDA Design Awards — Our Boy Roy — Finalist, Branding (Small Business).

AGDA Design Awards — Our Boy Roy — Finalist, Illustration for Design.

AGDA Design Awards — Fish Fish — Merit, Brand Identity.

AGDA Design Awards — GellaFrenda — Merit, Brand Identity.

AGDA Design Awards — Willing Distillery — Merit, Alcoholic Beverage Packaging.

AGDA Design Awards — Willing Distillery — Finalist, Photography.

AGDA Design Awards — Mesa — Merit, Brand Expression.

AGDA Design Awards — Academy of Global Competency — Distinction, Environmental Design.

AGDA Design Awards — Academy of Global Competency — Distinction, Signage & Wayfinding.

AGDA Design Awards — DOPA — Merit.

AGDA Design Awards — Adela — Merit, Design Effectiveness.

AGDA Design Awards — Pooch Pack — Distinction, Packaging.

AGDA Design Awards — Rare By Nature — Finalist.

AGDA Design Awards — The Worthy Leader — Finalist.

AGDA Design Awards — Old Friend — Distinction, Branding.

AGDA Design Awards — Dulwich Butchery — Finalist.

AGDA Design Awards — Eat Furniture — Finalist.

AGDA Design Awards — Macamilk — Finalist.

AGDA Design Awards — Shorty’s — Finalist.

House notes

  1. 01What does The Colour Club do?We are an independent brand and design studio for places, products and culture, in Sydney and Byron Bay. We start with strategy — a brand health check and the foundations — then make the identity, packaging, signage and digital. We also bring that thinking to property and publishing work.
  2. 02Where is The Colour Club based?Sydney and Byron Bay, New South Wales. We work with clients across Australia and internationally.
  3. 03Why “club”?Every project assembles its own club: our core studio plus hand-picked specialists — illustrators, interior architects, photographers, writers. Our clients become members too.
  4. 04How do we start a project?Use the enquiry form at thecolourclub.com.au/start or email hi@thecolourclub.com.au with a little about your business and what you need. If you’re not ready for a full rebrand, start with a Brand Health Check.