What we do

  1. 01Brand Health Check (a fixed-scope audit)
  2. 02Competitor and category review
  3. 03Brand DNA — purpose, audience, personality and voice
  4. 04Naming and name screening
  5. 05Positioning and the one idea the brand grows from
  6. 06Creative direction for everything that follows

Work

Brands we worked out before we designed them, from a Darwin distillery to a Sydney donburi bar.

  1. Willing Distillery rosella sloe gin, pink in the bottle, styled with orange orchids, a pink cocktail and a Darwin souvenir coasterWilling Distillery
  2. Dopa Donburi kraft paper takeaway bag printed in blue with an illustration of figures and wavesDopa Donburi
  3. Real Good Honey logo in white over a close-up of bees on honeycombReal Good Honey
  4. Lilac coffee machine branded Our Boy Roy on a timber-fronted counterOur Boy Roy

Questions

Why start with strategy?

Because the story is what makes a brand people gather around. Design that isn’t built on a clear idea looks good for a season; design built on one keeps working as you open, grow and change.

What is a Brand Health Check?

A short, fixed-scope audit of your brand as customers see it — identity, packaging, signage, menus, website and digital presence — with a prioritised list of what to fix. It’s the easiest way to start working with us without committing to a rebrand.

Do you only do strategy if we also do the design?

No. Some clients take the strategy and Health Check findings and run with them. Most go on to make the brand with us.

Related

Brand identity & naming, Restaurants & cafés, Drinks & distilleries