Roy wears many hats.
Never short of neighbourhood cheer: a deli and café in Adelaide serving generous sambos, batch brew and tasty small goods in the ’burbs.
Read more →
Idea
A community-driven space paying homage to Aussie deli culture — the name Our Boy Roy symbolic of cheerful, dependable energy, personified by the larger-than-life character of Roy, inspired by old-school newspaper illustrations.
Craft
Roy wears many hats, honouring the deli’s diverse offering; interchangeable pants and hairstyles repeat across menus, coffee cups, sandwich wrap and salami packaging — paired with bold signage, mix-and-match textures, a bright palette and a streetside mural.