How the club works

1. 01The houseA small senior team in Sydney and Byron Bay, led by Nick Mitchell. Strategy, identity and creative direction stay in the studio, start to finish.
2. 02GuestsSpecialists we invite in when the work needs them: Andrew Yee (illustration), Tom Mark Henry (interior architecture), Matt Woods (interior design), Nick Cummins (brand ambassador).
3. 03Members22 brands, from a deli in Adelaide to Microsoft in Martin Place. See the work →

Founder

“All our projects start with the thinking — that’s where the story is born.”

House rules

1. 01Get to know youWe start at your counter, your shelf or your site — and we get buried in research.
2. 02Find the ideaOne thought the whole brand can grow from. The story comes before the style.
3. 03Make it properlyNames, identities, packaging, signage and screens — crafted as one world, with the right guests.
4. 04Look after itMembers stay members. We keep the brand sharp as it opens, scales and changes.

Mentioned in

1. 01It’s Nice ThatDOPA
2. 02The Brand IdentityInterview with Nick Mitchell
3. 03The Brand IdentityDOPA
4. 04The Brand IdentityAoGC
5. 05BP&OTsukiyo
6. 06VisuelleDOPA
7. 07Fonts In UseAdela
8. 08The Brand IdentityAdela
9. 09The Brand IdentityRare By Nature
10. 10The Brand IdentityThe Worthy Leader
11. 11The Brand IdentityDulwich Butchery
12. 12The Brand IdentityShorty’s
13. 13The Brand IdentityEast Village Sydney
14. 14The Brand IdentityVillage Wine
15. 15The Brand IdentityEat Furniture
16. 16The Brand IdentityDOPA in “8 restaurant identities that put the fine in fine dining”
17. 17The Design BlogTsukiyo
18. 18ArchitectureAUDOPA, Eat Drink Design Awards coverage
19. 19Packaging NewsPooch Pack, AGDA Awards coverage
20. 20Brand ArchiveTsukiyo
21. 21Eat Drink Design AwardsDOPA — Winner, Best Identity Design
22. 22Eat Drink Design AwardsGellaFrenda — Shortlist, Best Identity Design
23. 23Eat Drink Design AwardsOur Boy Roy — Shortlist, Best Identity Design
24. 24Best Design AwardsFish Fish — Silver, Small Brand Identity
25. 25Best Design AwardsGellaFrenda — Finalist, Small Brand Identity
26. 26Best Design AwardsDOPA — Finalist, Small Brand Identity
27. 27Best Design AwardsRare By Nature — Bronze, Packaging
28. 28Best Design AwardsPooch Pack — Finalist, Packaging
29. 29Best Design AwardsThe Worthy Leader — Finalist, Editorial & Books
30. 30Best Design AwardsShorty’s — Silver, Small Brand Identity
31. 31Best Design AwardsDulwich Butchery — Finalist, Small Brand Identity
32. 32Best Design AwardsEat Furniture — Finalist, Small Brand Identity
33. 33Best Design AwardsMacamilk — Finalist, Packaging
34. 34AGDA Design AwardsLucky Boy — Merit, Corporate Identity
35. 35AGDA Design AwardsOur Boy Roy — Finalist, Branding (Small Business)
36. 36AGDA Design AwardsOur Boy Roy — Finalist, Illustration for Design
37. 37AGDA Design AwardsFish Fish — Merit, Brand Identity
38. 38AGDA Design AwardsGellaFrenda — Merit, Brand Identity
39. 39AGDA Design AwardsWilling Distillery — Merit, Alcoholic Beverage Packaging
40. 40AGDA Design AwardsWilling Distillery — Finalist, Photography
41. 41AGDA Design AwardsMesa — Merit, Brand Expression
42. 42AGDA Design AwardsAcademy of Global Competency — Distinction, Environmental Design
43. 43AGDA Design AwardsAcademy of Global Competency — Distinction, Signage & Wayfinding
44. 44AGDA Design AwardsDOPA — Merit
45. 45AGDA Design AwardsAdela — Merit, Design Effectiveness
46. 46AGDA Design AwardsPooch Pack — Distinction, Packaging
47. 47AGDA Design AwardsRare By Nature — Finalist
48. 48AGDA Design AwardsThe Worthy Leader — Finalist
49. 49AGDA Design AwardsOld Friend — Distinction, Branding
50. 50AGDA Design AwardsDulwich Butchery — Finalist
51. 51AGDA Design AwardsEat Furniture — Finalist
52. 52AGDA Design AwardsMacamilk — Finalist
53. 53AGDA Design AwardsShorty’s — Finalist

Questions