Rare By Nature

Pure, powerful, traceable

Member: 21
Room: On the shelf
What we made: Brand identity, packaging design, print collateral

Identity and packaging for Rare By Nature, skincare made from single-origin Australian ingredients. Every carton carries the coordinates of where its ingredient comes from, in a quiet palette of clay and terracotta.

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Black Rare By Nature jar beside a glass vase with a kangaroo paw flower on an orange cloth, against black

Rare By Nature carton in pale clay beside a black jar on a white plinth

Pale clay Rare By Nature carton on a white plinth

Terracotta Rare By Nature carton on a white plinth

Two Rare By Nature cartons, terracotta and clay, with origin details printed on the sides

Black Rare By Nature jar beside a stone vase with dried grass and a small gold egg, against black

Rare By Nature cards reading “Pure, Powerful, Traceable” and “Tasmanian Wild Kangaroo, Fingal Valley” with coordinates

Rare By Nature stationery: business cards with coordinates and a letterhead with a product photo