Natural, minimal, conscious.
Approached by Australian actress and model Pia Miller to bring to life her vision for a transparent, natural, macadamia-based skincare product.
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Idea
A name and a solid identity framework championing organic ingredients, ethical sourcing and sustainability — imbued with Pia’s own personality and values.
Craft
A visual language and tone of voice expressing the brand’s core values — natural, minimal, conscious — with a simple, clean contemporary edge, delivering the message to its market at a higher-than-average price point.