Sandy toes, twilight fishing and chicken-salt sprinkled chips.
A playful project with nostalgic appeal: a memorable identity to hook local customers and potential franchisees, whilst celebrating the shop’s 20-year heritage.
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Idea
A vibrant green-gold palette emulating the energy of Australian summer — sandy toes, twilight fishing and chicken-salt sprinkled chips.
Craft
A watermark inspired by an aquatic fin — sharp, pointed, intriguing — reflecting on itself as a dinghy’s reflection bounces over water; two wave-like patterns across takeaway packaging, signage, menus and merch; a spirited fisherman in singlet, boardies, thongs and award-worthy ’stache.
Extension
After observing the cult-like status of the housemade seasoning, we conceptualised Chook Salt — destined for hot chips nationwide.