A visual system for eight stages of leadership.
Global leadership coach Maryanne Mooney distilled decades of practice into her first book, The Worthy Leader. We developed a clear, modular identity for the publication—mapping each stage of the framework to a distinct visual metaphor for easy orientation and recall. The system spans chapter openers, icons, diagrams and navigational cues, supported by a disciplined typographic hierarchy and an accessible colour palette. The result is a book that reads with calm authority: conceptually strong, simple to navigate, and cohesive across print and digital touchpoints.
