Presented with the challenge of setting apart a brand poised to redefine the Australian honey market. Tasked with naming, brand identity, proprietary bottle design, advertising, and creative direction, Our aim was to capture the brand’s spirit, pioneering innovation, transparency and sustainable practices within the industry.
Real Good Honey represents a commitment to quality, redefining the honey market to appeal directly to consumers seeking authenticity and transparency in their purchases. The brand’s identity, developed through close collaboration with the founders and brand ambassador Nick Cummins, resonates with a discerning audience and highlights its core values: transparency, quality, and a direct connection to the source.
The distinctive bottle design ensures Real Good Honey creates visual impact on shelves crowded with traditional offerings. This distinction is coupled with a visual language and narrative that communicates the brand’s unique selling propositions, including its innovative approach to sustainable packaging, production and dedication to creating a product that consumers can trust and love.
Through strategic art direction, we ensured that every touchpoint of the Real Good Honey brand reflects its commitment to excellence and innovation that not only captures the attention of consumers but also tells a compelling story of a company reimagining what honey can and should be.
Presented with the challenge of setting apart a brand poised to redefine the Australian honey market. Tasked with naming, brand identity, proprietary bottle design, advertising, and creative direction, Our aim was to capture the brand’s spirit, pioneering innovation, transparency and sustainable practices within the industry.
Real Good Honey represents a commitment to quality, redefining the honey market to appeal directly to consumers seeking authenticity and transparency in their purchases. The brand’s identity, developed through close collaboration with the founders and brand ambassador Nick Cummins, resonates with a discerning audience and highlights its core values: transparency, quality, and a direct connection to the source.
The distinctive bottle design ensures Real Good Honey creates visual impact on shelves crowded with traditional offerings. This distinction is coupled with a visual language and narrative that communicates the brand’s unique selling propositions, including its innovative approach to sustainable packaging, production and dedication to creating a product that consumers can trust and love.
Through strategic art direction, we ensured that every touchpoint of the Real Good Honey brand reflects its commitment to excellence and innovation that not only captures the attention of consumers but also tells a compelling story of a company reimagining what honey can and should be.
