We were approached by Australian actress and model Pia Miller and tasked with bringing to life her vision for a transparent, natural, macadamia based skincare product. We worked closely with Pia to develop a vision for the brand, imbued with her own unique personality and values. This saw us develop a name for the product and a solid identity framework championing organic ingredients, ethical sourcing, and sustainability. Ultimately the brands visual language and tone of voice became an expression of the brand’s core values; natural, minimal, conscious, with a simple, clean contemporary edge, to effectively deliver the brand message to it’s intended target market at a higher than average price point.
We were approached by Australian actress and model Pia Miller and tasked with bringing to life her vision for a transparent, natural, macadamia based skincare product. We worked closely with Pia to develop a vision for the brand, imbued with her own unique personality and values. This saw us develop a name for the product and a solid identity framework championing organic ingredients, ethical sourcing, and sustainability. Ultimately the brands visual language and tone of voice became an expression of the brand’s core values; natural, minimal, conscious, with a simple, clean contemporary edge, to effectively deliver the brand message to it’s intended target market at a higher than average price point.
