Felix is an enterprise software platform for large contractors across a number of industries to manage procurement across their teams and supply chain. As a wave of industry adoption of Felix was being driven by ESG requirements and the need for supply chain oversight and transparency, we were engaged to develop a comprehensive brand strategy, identity, and visual language that would encapsulate Felix’s mission and strategic objectives.
Our work with Felix spanned the creation of a distinct brand identity and a cohesive visual language, designed to communicate the platform’s core capabilities: risk management, compliance, productivity enhancement, and streamlining ESG reporting. This branding was meticulously applied across a variety of collateral, ensuring Felix’s message was clear and compelling across both print and digital touchpoints.
Felix’s identity, embodies the platform’s innovative approach to simplifying complex procurement processes through smart automation and consistent process governance. By focusing on the platform’s ability to drive efficiency and reduce spend leakage, we established Felix as a leader in its field, ready to support asset owners and general contractors in achieving their strategic objectives more effectively.
Through strategic design and creative direction, we positioned Felix not just as a tool, but as a partner in procurement transformation, ready to meet the demands of industries seeking to evolve their operational frameworks for better business outcomes.
Felix is an enterprise software platform for large contractors across a number of industries to manage procurement across their teams and supply chain. As a wave of industry adoption of Felix was being driven by ESG requirements and the need for supply chain oversight and transparency, we were engaged to develop a comprehensive brand strategy, identity, and visual language that would encapsulate Felix’s mission and strategic objectives.
Our work with Felix spanned the creation of a distinct brand identity and a cohesive visual language, designed to communicate the platform’s core capabilities: risk management, compliance, productivity enhancement, and streamlining ESG reporting. This branding was meticulously applied across a variety of collateral, ensuring Felix’s message was clear and compelling across both print and digital touchpoints.
Felix’s identity, embodies the platform’s innovative approach to simplifying complex procurement processes through smart automation and consistent process governance. By focusing on the platform’s ability to drive efficiency and reduce spend leakage, we established Felix as a leader in its field, ready to support asset owners and general contractors in achieving their strategic objectives more effectively.
Through strategic design and creative direction, we positioned Felix not just as a tool, but as a partner in procurement transformation, ready to meet the demands of industries seeking to evolve their operational frameworks for better business outcomes.
