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Felix is an enterprise marketplace platform developed to transform procurement processes. Initially focussing on the mining and construction sectors, Felix is evolving to suit a range of large-scale industries.

We were engaged to build Felix’s brand identity along with a graphic system capable of explaining their multi-layered product.

To make Felix stand out in a traditionally static industry we employed vibrant brand elements including bold type and entertaining characters to create narrative which explains and promotes Felix’s processes, features and benefits.